PHOTOGRAPH – J COLE | This song speaks of a wish upon a star that will only go as far into the DMs, if you’re lucky.

In “Photograph” J. Cole rapped about an all too common feeling that technology users experience when they scroll across their fantasy boo, who is an entire profile away.

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As expected, J. Cole’s fifth studio album KOD emerged as the talk of the town on social media early Friday morning (April 20). Whether he was unabashedly tackling the drug epidemic sprouting up in the hip-hop community or the broken tax system paralyzing U.S. citizens, Cole refused to remain mum on these weighty issues on album number five.

Breaking Drake’s record for most Apple Music streams in 24 hours, King Cole is back with the best tracks that will make your hairline grow back. His lyrics touch on real world issues revolving around money, love and drugs. J. Cole also includes a song that’s seemingly a diss track about mumble/trap rappers and gives them some counseling as an expert in the industry.

On top of that, it’s been reported that the album is on pace to have the biggest streaming week for a project in 2018 thus far, meaning it would surpass Migos’ massive 24-track project Culture II.

The North Carolina native posted a clip of the show on Instagram, where he’s performing the album cut “Photograph.” But it looks like he barely had to perform it—the crowd knew the song word-for-word and was singing it back to him. Cole was stunned that the crowd knew the album so well just a week after its release.

Jermaine broke out new tracks off his latest LP, including the record-breaking title track and the fan-favorite “Photographs.” In the footage, the venue is packed, with the fans rapping along to every word. Cole was definitely feeling the love. “Nigeria. Smhhhh. 7days later it don’t make sense can’t wait to hit the road. 🇳🇬 💜 KOD,” he captioned one video of his performance.

Apple Music pulled in 66 percent of the first-day streaming market share for KOD in the US, and 60 percent worldwide, continuing its run of major first-week streaming totals when it comes to hip-hop and R&B artists. Somehow Apple Music — which has 120 million fewer users than Spotify — continues to give its top competitor trouble with releases in the world’s most popular genre of music.

en of KOD’s 12 tracks visit a handful of characters at various stages of dependency to sex, drugs, money, and the internet. “Photograph” watches a lonely young man fall in love with a beautiful woman through her social-media profile, but missing from the rush of infatuation is the sense that they’ve ever met or even spoken.

In fact, it appears they’ve listened all the way down to the last track, “1985,” which addresses some of Cole’s younger rap homies who have attempted to obtain clout by speaking low on his name. In response, they’ve resorted to lesser means that could only be expected of anti-Cole fan base: a “F**k J. Cole!” chant.

Fell in love through photograph
I don’t even know your name
Wonder if you’d follow back
I hope to see you one day
I won’t show my niggas now
I’II keep this one for myself
Love today’s gone digital
And it’s messing with my health

Yeah
Damn, I love your sense of humor
You don’t get caught up in rumors
You don’t be talking ’bout who fuckin’ who
And I notice the way you maneuver
Sexy, but never show too much
Ain’t heard from you in like two months
All of a sudden, you pop on my line
You could make time, stop on a dime
I think you mastered the art of sublime
Your type is harder to find
You could turn water to wine, yeah
You could turn water to wine, yeah
I think you mastered the art of sublime
Your type is harder to find
You could turn water to wine, yeah
You could turn water to wine, feel me

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Niggas be talkin’ so slick (ugh)
I’m not the nigga for lip (yeah)
Puttin’ my heart in a click (yeah)
Can’t see my heart, it don’t fit (yeah)
Don’t think I’m built for this shit (yeah)
Too busy thinking what if (yeah)
I shoot my shot and it brick (yeah)
I shoot my shot and it brick (yeah)
Niggas be talkin’ so slick (yeah)
I’m not the nigga for lip (yeah)
Puttin’ my heart in a click (yeah)
Can’t see my heart it don’t fit (yeah)
Don’t think I’m built for this shit (yeah)
Too busy thinking what if (yeah)
I shoot my shot and it brick (yeah)
I shoot my shot and it brick (mm)

Fell in love through a photograph
I don’t even know your name
Wonder if you’d follow back
I hope to see you one day
I won’t show my niggas now
I’II keep this one for myself
Love today’s gone digital
And it’s messing with my health

Yeah
Feel like I gotta say somethin’
Thought of you got my heart jumpin’
But I can’t come up with nothin’ (no)
But I can’t come up with nothin’
I put it off for a day
I come back around your way
Searching for what I could say
That accurately could convey
The way that I feel in the word
That’s different than what you done heard
So many done hit you wit game
So many been sent to the curb
And I did not come here to play
And I did not come to observe
And I did not come here to play
But I did not come to observe
Feel me

Niggas be talkin’ so slick (ugh)
I’m not the nigga for lip (yeah)
Puttin’ my heart in a click (yeah)
Can’t see my heart, it don’t fit (yeah)
Don’t think I’m built for this shit (yeah)
Too busy thinking what if (yeah)
I shoot my shot and it brick (yeah)
I shoot my shot and it brick (yeah)
Niggas be talkin’ so slick (yeah)
I’m not the nigga for lip (yeah)
Puttin’ my heart in a click (yeah)
Can’t see my heart it don’t fit (yeah)
Don’t think I’m built for this shit (yeah)
Too busy thinking what if (yeah)
I shoot my shot and it brick (yeah)
I shoot my shot and it brick (mm)

Fell in love through photograph
I don’t even know your name
Wonder if you’d follow back
I hope to see you one day
I won’t show my niggas now
I’II keep this one for myself
Love today’s gone digital
And it’s messing with my health


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