Some ponder on how thought-through his social media strategy is, questioning if this rise to popularity was meticulously planned, or if this is simply a likeable, 22 year old lad hitting record on his phone and saying whatever comes into his head. Capaldi denies there is any strategy whatsoever to his social media, saying “I post s**t and I talk to people online – that’s all I do”. He said he began to post silly videos because “there is a lot of negativity on social media”.





In its first week, it had 89,506 combined sales, beating the previous record set by Ariana Grande, according to the Official Charts Company. To be honest, we can see why he’s swearing. If we’d beaten Ariana Grande at, well, anything, we’d probably be dropping the F-bomb, too. 






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