ATM – J COLE | aiming for a top 10 Hot 100 start is Cole’s “ATM,” which should bow driven largely by over 30 million streams, while adding 8,000 sold and 2 million in airplay reach.

Cole could additionally earn top 40 Hot 100 debuts with KOD cuts "Kevin's Heart," "Photograph" and "Motiv8," each fueled by streaming sums of over 20 million (with "Heart" likely to eclipse 25 million).

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“ATM” looks to be receiving the biggest push to commercial success from Cole’s latest LP. The Deputy-produced record has appeared in the latest NBA playoffs commercial, as the official track of the post-season.

Grande is aiming for a top five launch with new single “No Tears Left to Cry,” while Cole looks likely to send multiple songs onto the chart, led by “ATM” possibly in the top 10, as his new album KOD is set to open at No. 1 on the Billboard 200 albums chart with 2018’s biggest debut.

Cole’s Dreamville Festival, named for his own Dreamville Records, will hold its inaugural edition in Raleigh on September 15. A website that Cole pointed his Twitter followers to allows them to sign up for pre-sale access.

Cole also revealed the initial inspiration for ‘KOD’ came from watching Kendrick Lamar in Detroit on his ‘DAMN.’ tour last year. “Kendrick’s show gave me chills because I got to see what it was like to have a hit album performed, and it set off a desire,” he said. “It was a recognition – like, ‘Oh, I’ll take that again.’ Like looking at a menu, ‘I’ll have that again.’”

J. Cole has released a music video for “ATM,” the first single off of his latest album KOD. The song discusses the human pursuit and obsession with money and how people will kill themselves for it. The accompanying music video, directed by Cole and Scott Lazer, is an homage to Hype Williams videos for Missy Elliott and Busta Rhymes in the ’90s.

KOD is an album that explores the themes of addiction. There are three different meanings that KOD stands for — Kids on Drugs, King OverDosed and Kill Our Demons. All three meanings play out on the album’s songs. There are 12 tracks on the album, with lasts 42 minutes. “ATM” is the first single released and the video shows that money doesn’t solve all problems.

[Intro]
Life can bring much pain
There are many ways to deal with this pain
Choose wisely

[Refrain]
Will I fall? Will I fly?
Heal my soul
Fulfill my high
Cross my heart (Count, count, count, count it)
And hope to die (Count, count, count, count it)
With my slice (Count, count, count, count it)
Of Devil’s pie

[Chorus]
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it

[Verse 1]
I know that it’s difficult
I’m stackin’ this paper, it’s sort of habitual
I blow the residual
And fuckin’ yo bitch like its part of my ritual
Pardon the visual
But money, it give me a hard-on it’s typical
I want it in physical
A million dollars, I count up in intervals
Without it I’m miserable
Don’t wanna fall off so I’m all in my bag
Thankin’ God like it’s biblical
I know it’s gon’ solve every problem I have
I balled on the principal
Remember the teachers was all on my ass
Now look all of them, pitiful
And all of a sudden I’m so good at math

[Chorus]
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Can’t take it when you die, but you can’t live without it
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Can’t take it when you die

[Refrain]
Uno, dos, tres

[Bridge]
Big bills, big bills
I fell in love with big wheels and quick thrills
My niggas runnin’ tip drills, can’t sit still
Don’t give a fuck if it kills, it mix well
I’m only countin’
Big bills, big bills
I fell in love with big wheels and quick thrills
My niggas runnin’ tip drills, can’t sit still
Don’t give a fuck if it kills, it mix well
I’m only countin’…

[Refrain]
Uno, dos, tres, cuatro

[Verse 2]
Proceed with caution
I heard if you chase it only results in
A hole in your heart
Fuck it, I take the whole cake and I won’t leave a portion
It’s only an organ
Thank God mama couldn’t afford the abortion
The loneliest orphan
I flip my misfortune and grow me a fortune
My Rollie is scorchin’
Them niggas that hated is slowly endorsin’
Now Cole, he important
My niggas beside me like Tommy and Martin
We ball on your court and
Then skate with your bitch like we Tonya Harding
She don’t need her garments
She horny from all the money we countin’

[Chorus]
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Can’t take it when you die, but you can’t live without it
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Count it up, count it up, count it up, count it
Can’t take it when you die
Uno dos

[Refrain]
Will I fall? Will I fly?
Heal my soul
Fulfill my high
Cross my heart
And hope to die
With my slice of Devil’s pie


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